You’re Rewarding the Wrong People
You spent three hours this week dealing with the client who wouldn't stop emailing about something insignificant.
You had yet another chat with the employee who complains about everything—the coffee, the temperature, the parking, their workload.
You held an "emergency" meeting that wasn't an emergency at all, just someone's anxiety demanding immediate attention.
Meanwhile, your best client quietly paid early. Your top performer delivered brilliant work without fanfare. Your most reliable team member solved three problems before you even knew they existed.
And you gave them... what? A quick "thanks" in passing? Nothing at all?
The Noise Gets the Reward
Here's what you're actually teaching people: make noise, get attention.
Every time you drop everything for the person melting down over something minor, you train them that drama works. Every time you respond to the sixth "urgent" email of the day, you reward the squeaky wheel.
Your difficult client learns that complaining gets priority service. Your high-maintenance employee learns that problems get face time. Your solid, competent people learn that excellence gets taken for granted.
What's Really Happening
You're exhausted because you're pouring your best energy into your most draining people.
You're managing chaos instead of building excellence. You're putting out fires that shouldn't exist while the people who never start fires go unnoticed.
And your quiet high performers? They're watching. They see who gets your time. Who gets your attention. Who gets rewarded.
They're also updating their LinkedIn profiles.
The Shift That Changes Everything
Smart leaders flip the script entirely.
They notice the people who don't demand to be noticed. They appreciate the clients who make their job easier. They celebrate the team members who consistently deliver without the drama.
They send the unexpected thank you. They acknowledge quiet excellence. They invest their best energy in their best people—not their loudest.
What This Actually Looks Like
This week, stop and ask yourself:
Who delivered great work without making a production of it?
Which client makes my business better, not harder?
Who solved problems instead of creating them?
When's the last time I actually told them I see it?
Then do something about it. Send a message. Make a call. Write a proper thank you. Make the people who make your life easier feel genuinely seen.
Because if you don't, your best people will quietly find someone who will.
The Real Cost
The person who always needs you isn't valuable—they're expensive. They drain your energy, steal your time, and model behaviour you don't want anyone else to copy.
Your quiet performers are your actual assets. They're the ones carrying your business forward while others create noise.
Stop spending your premium attention on your most basic problems.
Your loudest person is rarely your most valuable.
Give your best energy to the people who deserve it. Before they quietly decide to give their best work to someone else.
P.S. – Your high performers don't stay because of the pay. They stay because they feel valued. If they don't feel it, they won't say it—they'll just leave. Want help identifying and retaining your quiet excellence before it walks out the door? We help with this. Let's talk.