What's in a Name? The Story Behind wattsnextpx

Obviously it's a play on my last name. Watts asking what's next? The universe basically demanded I use it. 

But the real story is about the "px" part - and why our USA business needed it. 

What is PX? 

You know CX (Customer Experience). You track UX (User Experience). Maybe you even measure EX (Employee Experience). 

PX stands for People Experience. 

Not employee experience - that's too limiting. People Experience covers everyone who touches your business. Your team, your contractors, your partners, even you as the founder. It's the total human experience of working in and with your company. 

The Evolution Story 

I started wattsnext 18 years ago, and we still operate under that name in Australia. 

But when I expanded to the USA, I saw something that needed fixing. 

American businesses were drowning in HR compliance but starving for actual performance and engagement. Everyone was so focused on not getting sued that they forgot about getting results. Checking boxes instead of building cultures. Managing risk instead of unleashing potential. 

The gap was massive. And that's where wattsnextpx was born. 

Why We Niched Down 

In the USA, we made a deliberate choice: We wouldn't be everything to everyone. 

We'd be culture architects specifically focused on People Experience - the intersection where performance meets engagement. Where compliance is a given, but excellence is the goal. 

Adding "px" to our USA business was a line in the sand. It says we're not here to help you avoid lawsuits. We're here to help you build extraordinary workplaces that drive profit through people. 

The Real Difference 

wattsnext asks: "What's next for your business?" wattsnextpx asks: "What people experience will get you there?" 

It's a subtle shift with massive implications. 

Because in the USA market especially, everyone's selling HR solutions. But almost nobody's architecting people experiences that actually transform businesses. 

Why This Matters 

After 18 years in this business, here's what I know for sure: Compliance keeps you safe. Culture makes you successful. 

The "px" in wattsnextpx is our constant reminder that we're not in the business of safe. We're in the business of extraordinary. 

We architect people experiences that turn culture into competitive advantage. That make excellence inevitable instead of accidental. That transform "what's next" from a question into a possibility. 

And honestly? In a market obsessed with minimizing risk, being the ones focused on maximizing potential feels pretty good. 

That's what the px means. That's why the USA needed it. That's what wattsnextpx stands for. 

Now you know. And yes, you can just call us "watts next" if the px throws you off. We're not precious about it.