In this episode of Beyond Common Business, our CEO Sel Watts joins the host for an honest conversation about scaling a service business while maintaining authentic visibility online. Sel shares how she balances being a culture architect with building a strong personal brand, and why founders can't outsource their voice.
The conversation covers:
- Why founder visibility is a non-negotiable in modern professional services.
- How to scale culture and brand simultaneously without losing authenticity.
- The relationship between personal brand and firm growth.
- Lessons from building wattsnext into a global firm while staying personal.
