How to Chase Your Dreams Even When the Risk is High: Sel Watts on The Leadership Locker

In this episode of The Leadership Locker, our CEO, Sel Watts, joins host Rich Cardona for a transparent look at what it actually takes to scale a business across continents. Rich and Sel dive into the psychological weight of "betting it all," discussing how to navigate the inevitable friction of moving a brand to New York City while staying true to your core mission. It is a raw conversation for leaders who are ready to stop playing it safe and start chasing a vision that truly excites (and scares) them.

The discussion breaks down the mechanics of high-stakes leadership, including:

  • Managing High-Level Risk: Sel’s personal strategies for keeping a team focused while navigating a massive geographical and operational shift.

  • The "No Plan B" Philosophy: Why burning the ships is often the only way to ensure you have the focus necessary to win in a new market.

  • Presence and Authority: How to maintain executive presence when you are essentially starting from zero in a competitive environment like NYC.

  • Authentic Branding: Leveraging your personal story to build immediate trust with a new audience and a new client base.

Watch the full episode here:

Rich Cardona Media: https://richcardonamedia.com/

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Adversity is Your Biggest Gift: Sel Watts on Women in Influencer Marketing

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I’ve Never Believed in Anything More Than This: Sel Watts on Opportunity Knocks