Culture is Not Fluff: How to Architect a High-Performing Team

Our CEO, Sel Watts was invited to join Matt Zaun on the Stories With Traction podcast to unpack the real business impact of workplace culture.

Far from being a “fluffy” HR concept, Sel reframes culture as a core business strategy — one that drives productivity, boosts retention, and even increases company valuation.

During the episode, Sel and Matt explore:

• The Dreamcatcher strategy — a way to uncover what truly motivates employees beyond just salary.

• Why leaders should treat former staff as valued “alumni,” and how graceful exits shape long-term brand reputation.

• Sel’s personal mantra “No Plan B” (yes, it’s tattooed on her arm) — and why she believes backup plans dilute commitment.

…and plenty more insights around leadership, legacy, and building a business that truly performs from the inside out.

Listen to the full podcast below!